New look window packaging

New look window packaging

Scotland’s leading pie and pastry manufacturer Bells Food Group, has revamped its Steak Pie packaging across the portfolio.

The striking new packaging includes a window, through which Bells light and golden Special Puff Pastry top crust is visible to the customer. The design confidently communicates the quality of the iconic range, the Scottish provenance and the Bell family heritage.

Available from this month in supermarkets throughout Scotland, the eye catching packaging is set to enhance stand out on shelf and reinforce the premium credentials of the Steak Pie range.

Gordon Smith, sales and marketing director at Bells Food Group, said: “We bake more than a million Steak Pies every year and they remain at the heart of the Scottish dinner table. Bells is the number one fresh pie brand in Scotland and is loved and enjoyed throughout the country. Consumer research has informed us that the new packaging will appeal to existing and new customers alike.

“The Bell family has been producing quality Steak Pies for three generations and we work hard to improve our traditional recipes and cooking processes at our factory in Shotts. Our new look Steak Pies are perfect for sharing at family meal times.”

The  team at Bells, has introduced a special cooking method which sees their signature pies braised slowly and tenderly, for a melt-in-the-mouth experience. The Steak Pies are packed with succulent, select cuts of beef, with a rich and flavourful gravy, hand finished with Bells Special Puff Pastry.

Bells new look Steak Pie range is widely available in supermarkets throughout Scotland.