Bells Launches New Bakes Range
Scotland’s No1 pie brand, Bells, has boosted its portfolio with the introduction of a new Bakes range.
The new innovation has been driven by consumers looking for the great taste of Bells in a bake format. The launch forms part of a brand investment programme and responds to changing consumer eating habits, with many people now looking for convenient formats and opting to eat ‘on the go’.
Available in major supermarkets throughout Scotland from this month, the new Bakes range includes succulent steak and tender chicken variants wrapped in the legendary Bells Special Puff Pastry.
Gordon Smith, Sales and Marketing Director, Bells Food Group said: “Our new Bakes are perfect for those customers with busy lifestyles who are looking to enjoy good quality, affordable and convenient food.
“The range draws on three generations of expertise of the Bells family, delivering the quality that our customers expect. We have very loyal customers who enjoy and trust the great taste of Bells. The new Bakes range is set to be a real hit.”
Bells Food Group has been producing consistently good food for over 85 years and the company combines traditional recipes with modern production methods to develop outstanding products.